Within 2004 Tom Heintzman, president out of renewable energy company Bullfrog Power, fix outside toward convince Canadians to voluntarily pay more for electrical power, with per guarantee which something would become 100% renewable energy. 

Bullfrog Power commits up to providing 100% renewable energy exclusively starting at hydro as well as wind power sources for homes and businesses for single $1 per twenty-four hours premium. Amid turn for increased consumer demand, Bullfrog Power helps grow also invests among renewable energy projects across the state. Any company abides near to each Canadian government’s EcoLogo environmental standards along with ensures it is power is drawn from low-impact, small-scale hydro projects such do not require extensive damming otherwise flooding among a extraction made from energy.

Modeled following companies as Sterling Planet among certain United States, Bullfrog Power differs inside who power is sourced regionally, thus each electricity grid inside whichever consumers dwell is directly effected. For cost reasons, the American model has moved toward sourcing nationally what means the electricity mix within one consumer area isn’t necessarily green, Heintzman replied.

Tom Heintzman started his career attacking energy polluters in similar fashion one environmental lawyer, then man switched gears, attacking certain problem out of inside each energy market as well as departed on in order to create Canada’s foremost renewable energy company.

As single lawyer, Tom Heintzman was responsible for setting up any Canadian arm made from environmental litigation throughout certain Sierra Legal Defence Fund, right now known while EarthJustice.  “Being single environmental lawyer y'all seem similar to you’re slapping companies on certain wrist, nevertheless it's solid for make true shift,” him replied. Gentleman moved finished entering management consultancy up to master regarding business for five years along with next sought beyond environmental company Zenon whatever specializes inside water treament. Within any first annual period, male met his business partner plus they decided up to kick off to them possess venture along with his desire to utilize business for green certain world was satisfied among Bullfrog Power.

“Bulk governments possess targets for to what extent plenty they wish for up to increase each supply made from renewable power, as well as any notion behind Bullfrog is ‘that’s wonderful yet in that place are some lot from individuals beyond yonder whatever wish for such number to be higher also are prepared up to assist pay’,” Heintzman said. Unlike Americans whoever place less trust amid their government plus rely more on individual action, Canadians aren’t used toward any idea they have a role among environmental decision-making. “Consumer engagement among energy decisions is something such is unfamiliar up to bulk Canadians. We’ve had in order to spend single lot belonging to time educating,” Heintzman declared.

“There is definitely single segment made from society that is prepared along with willing for pay some premium for environmental goods along with services. Thou observe that among terms from organic food,” male mentioned, “The idea is just up to extend who internal energy, which one is single made from any further important products such us consume on one daily basis via single environmental perspective.” 

Heintzman declared current foremost step toward buying inward renewable energy helps individuals to eventually move deactivated a grid.  “I believe such above certain next 10 for 15 years, energy management about homes plus businesses shall be about whether in order to become per generator yourself,” him said.  However, for countless households, going off the grid is never an economically viable option at certain instant.  “Being able up to choose 100 per cent renewable electricity since Bullfrog Power is one easier as well as additional feasible solution for countless individuals,” male said.